Map of Paris in Chinese-French

The only map in Paris where you can localise your brand or your boutique

Plan de Paris Chinois

Our group being the owner of FBS (the leader in Greater Paris in the distribution of flyers for tourists) we control our maps from the printing process to distribution



The map of Paris Chinese edition of the Where® Paris Map is especially geared for Chinese tourists visiting Paris, their preferred destination in Europe. The map will accompany them throughout their stay and will enable you to generate traffic to your venue and to be visible to this clientele that is particularly keen on shopping.

Launching: 2012
Circulation: 100,000 copies/year
Annual edition: June 2020 to March 2021
Bilingual Advertising: Simplified Chinese & French
Closed format: 8,7 x 21,2 cm (6 folds) / Map of Paris + Subway/RER/tramway Map


  • Pre-travel (in China): Chinese Tour Operators, Chinese Travel Agencies, Chinese Tourist Visa Centres
  • In Paris: A selection of more than 250 hotels (2, 3, 4 and 5 star hotels) where the Chinese stay during their trip in Paris, Chinese Embassy in Paris, Chinese banks, China Telecom, China UnionPay Offices (CUP) / Paris & Shanghai, Incoming agencies


Artwork deadline: April 17th, 2020

Plan de Paris Chinois
Plan de Paris Chinois
Chinese visitors in Paris:

– Spend the most on shopping
– 83% travel on their own
– 60% are coming to Paris for the first time
– 39% have already been to Paris
– 49% would like to return to Paris
– They stay on the average 5.7 nights in Paris

Figures: The regional Tourism Office of Greater Paris, 2018



Maps are a vital source of information and can play a crucial role in supporting any campaign. We can customise our maps by design and content and of course location, making sure you have full control over the areas covered and indexed. As well as advertising, our maps are infinitely customisable.
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