THE NORTHERN ALPS, PROVENCE & THE FRENCH RIVIERA, PARIS & THE GREATER PARIS REGION
A practical guide lifestyle for Russian-speaking visitors
With major purchasing power, Russian-speaking visitors seek out exceptional places in France. Our editorial line is conceived with the expectations of the lovers of luxury, shopping, art and outings in mind. It is printed in a luxury compact format.
ANNUAL EDITION: 20,000 copies/year (July 2018 to June 2019)
SIZE: 19 x 26 cm (perfect binding)
NB OF PAGES: 96 + 4 (covers)
- Dossier Where Now selection: Chic trends
- Jewelery, fashion, beauty, lifestyle, spas…
- Gastronomy, wine, a selection of Michelin-starred restaurants
- Culture, art, attractions
- Tourism & Leisure features
FIRST CLASS DISTRIBUTION:
- 240 hotels where Russian-speaking visitors stay during their trip to France: PARIS, MONACO, NICE, CANNES, SAINT-TROPEZ, MARSEILLE & PROVENCE, COURCHEVEL & MEGÈVE
- Limousine companies, yachts, heliports and private airports
- The Embassy of the Russian Federation in Paris, The Paris Tourism Office
Where Paris produces 3 high-end foreign language titles. They offer original content created by the Paris editors and translated by native speakers into English, simplified Chinese and Russian.
Where Paris is the media partner of the Clefs d’Or (Golden Keys) Association of France
The hotel concierges founded the Clefs d’Or Association in Paris in 1929 and now the association is present in over 42 countries, that groups 430 concierges from 150 of the most prestigious hotels in France. In direct contact with clients of luxury hotels, the Clefs d’Or concierges do the best to make sure that their clients’ sojourn is as perfect as possible, assuring an excellent personalised service.
“Where Paris always listens to tourism professionals. What’s more I had the pleasure of collaborating on the new version of the monthly Where Paris, which fulfils to an even greater extent the refined expectations of our guests. Where®, with its various publications, remains the reference on the market and for hotels.”
Head Concierge, Hotel Buddha-Bar Paris
“Where Paris is a well-informed, up to date and easy to consult magazine. It’s a “must” for international travelers to Paris.”
Head Concierge Assistant, Hotel Mandarin Oriental
“Where Paris magazine is the essential of what our guests are looking for in our beautiful city of light. This is also a great support for our Concierge team in order to keep up to date new events and hot spots.”
Head Concierge, Hotel Le Bristol Paris
“A good concierge is an informed concierge, and Where Paris allows us to satisfy our insatiable curiosity, and allows us to offer a service that is precise and which renders the stay of our clients unforgettable.”
Concierge, Hotel Paris Marriott Rive Gauche
DID YOU KNOW THAT?
- Russian speakers spend 2,356,000 nights in Paris
- 96.6% travel on their own
- 52.6% are coming to Paris for the first time
- 47.4% have already been to Paris
- 94.7% are satisfied with their stay in Paris
- 56% would like to return to Paris
- They stay on the average 5.7 nights in Paris
- There is a strong increase in visitors to Paris who speak Russian but who are not Russian, for example the number of visas issued to Azeris increased by 50% in 2016
- 76% of Russians stay in hotels or residential hotels according to the regional tourist office of Greater Paris in 2016
- Russians are especially attracted to brands and are prepared to pay for them. The Russian luxury traveler is typically a young businessman with an average age of 44
- Did you know that the countries where the most Russian-speaking people are found are Russia, Belarus, Azerbaijan, Kazakhstan, Kyrgyzstan, Uzbekistan, Tajikistan, Turkmenistan and Ukraine?
Figures: The regional Tourism Office of Greater Paris, 2016